Optimum Original

The Optimum Original is a middle-of-the-road workhorse built for covering water and staying in the strike zone with confidence. Born on the shorelines of Southern California’s Lake Casitas and Lake Castaic, it earned its reputation by producing the kind of sudden direction changes that make following fish commit.

As a sinking swimbait, the Optimum Original lets you learn the fall and then use it—count it down to bottom or keep it tracking mid-range with steady handle turns and controlled pauses. Pull it off rocks, brush, or outside grass edges and it responds with quick flaring and a tight rolling, vibrating kick-tail that stays believable even when you speed it up to trigger reaction bites.

Why Bass Anglers Love It

• Keeps you efficient across multiple depth windows, thanks to a sinking build that’s easy to dial in with countdown and cadence.
• Triggers followers into biters, thanks to rapid, drastic direction changes when you snap it free from cover.
• Maintains a compact, natural swim on a straight retrieve, thanks to a tight rolling and vibrating kick tail.
• Hooks fish cleanly around cover, thanks to a proven Mustad Lazer Sharp hook matched to the Optimum Original.
• Gives you a true bass swimbait profile for pressured water, thanks to an action that stays controlled from mid-range down to bottom.

Technical Specifications

• Lure type: Sinking
• Depth range: Bottom & Mid Range
• Action type: Tight Rolling & Vibrating Kick Tail
• Hook: Mustad Lazer Sharp
• Sizes: 3.5in, 5/8oz; 5in, 1 1/8oz; 6in, 2 1/4oz