Swimbait Storm Boom Shad 7''

Storm Boom Shad 7'' is built for the kind of days when you need a swimbait that throws flash and roll even at a crawl. Its pronounced body, slender wrist, and wide paddle tail work together to keep the bait moving with purpose when the fish want an easy target.

Fish Storm Boom Shad 7'' like a wounded baitfish on the run: steady retrieve for a consistent roll, or add short pauses and half-turn speed changes to make it look like it’s fading and trying to recover. That belly flash shows up in stained water and low light, while the larger profile stays believable around weed edges, rock transitions, and open-water bait. It’s a natural fit for pike and musky when you want a realistic look without having to burn the bait.

What Sets It Apart

• Keeps drawing attention at slow speeds, thanks to a rolling action with heavy belly flash.
• Triggers follow-up fish into committing, thanks to a wounded-fish presentation that looks like it’s trying to escape.
• Helps you cover water efficiently for big predators, making Storm Boom Shad 7'' easy to fish on long casts and steady lines.
• Stays convincing around pressured fish, thanks to a realistic finish and true baitfish profile.
• Gives you a dependable musky swimbait option when you need a big presence without a high-speed retrieve.