Musky Innovations Super Magnum Bull Dawg AKA Pounder

The Musky Innovations Super Magnum Bull Dawg AKA Pounder is the original soft plastic jerk bait design that’s been putting big predators in the net since 1993. Built around heavy water displacement and a strong “feel” in the water, it gives pike and musky a target they can track and commit to.

Fish the Super Magnum Bull Dawg AKA Pounder any way the day calls for: straight crank it to cover water, add hard jerks and twitches to make it kick, or troll it when you need efficient passes. A high-percentage cadence is a firm rod sweep to rip it forward, then a pause—most strikes happen when it stalls. Speed it up in warm water and slow it down when the water cools, and set the hook hard any time something feels different.

What Sets It Apart

• Forces reaction bites on the stall, thanks to a rip-and-pause cadence that loads fish up on the pause.
• Keeps fish from getting comfortable with your presentation, thanks to the Bull Dawg’s heavy water displacement and distinct feel.
• Covers water efficiently without giving up control, thanks to a retrieve range that includes cranking, jerking, twitching, and trolling with the Musky Innovations Super Magnum Bull Dawg AKA Pounder.
• Gives a big-meal profile and steady presence as a musky swimbait, helping you hold fish in the strike window longer.
• Improves hookup confidence on tough hits, thanks to a two-hook layout that’s ready when fish just load up.

Technical Specifications

• Length: 16"
• Weight: 13.7 oz.
• Hooks: (2) 9/0 Hooks