Ernie 9″ Crankbait

The Esox Research Company Ernie 9″ Crankbait is built for anglers who need a hard-running bait that reaches the water most casts never touch. It’s a purpose-made tool for pike and musky when they’re holding tight to structure and you need a lure that stays in the strike zone.

At its best, the Esox Research Company Ernie 9″ Crankbait lets you grind along bottom contours and breaklines, then sweep it out and let it hunt back in—whether you’re casting to edges or trolling to cover water efficiently. Work a steady pull for a tight wobble, then mix in short rod pulses to sell a stressed, fleeing meal when follows turn stubborn.

When & Where It Shines

• Keeps your presentation down where big fish live, thanks to its broad diving range and engineered dive lip.
• Stays consistent through turbulence and contact, thanks to an innovative molded lip that tracks true around cover.
• Signals in dirty water and low light, thanks to ribbed construction that amplifies vibration.
• Gives you confidence on hard casts and long trolling passes, thanks to high-impact materials built for punishment.
• Put the Esox Research Company Ernie 9″ Crankbait to work as a deep-diving crankbait when you need a tight-wobbling trigger bait over points, bars, and steep breaks.