Berkley Krej Jerkbait

The Berkley Krej Jerkbait is a sinking hard bait that flips classic jerkbait rules on their head for Bass and Walleye—climbing in the water column on the work, then falling backward on the pause.

Built around Forward Facing Sonar, the Berkley Krej Jerkbait lets you react to what you see: pull it up and away to sell a fleeing move, or let it back-slide toward a follower to force a snap decision. Fish it sub-surface for controlled strike-zone time, or bring it up and run it topwater when you need to cover higher in the column.

When & Where It Shines

• Keeps your bait in front of fish longer, thanks to the rising work and backward fall that stretches strike-zone time.
• Triggers reaction bites from followers, thanks to the back-slide on the pause that brings the lure back toward the target.
• Improves precision with sonar watching, thanks to an action style designed to be adjusted in real time to fish behavior.
• Gives you two presentations in one shallow jerkbait, thanks to the ability to fish it sub-surface or walk it up into topwater.